Pickler doesn’t just calculate your impact — it helps you grow your business with it.
In this article, we’ll guide you on how to turn Pickler into a commercial advantage. You’ll discover the different ways to leverage Pickler’s data and tools to strengthen your sales approach, marketing, and customer relationships.
It’s up to you which methods fit best for your business — but integrating Pickler into your commercial strategy will help you stand out, build trust, and grow faster through transparency and sustainability.
Pickler creates the most impact when it’s used as a commercial tool.
Reactive usage vs. Active usage
We distinguish between two types of Pickler usage:
Reactive Usage – Responding to customer questions or compliance requests with accurate sustainability data and digital product passports.
Active Usage – Proactively using Pickler data in sales, marketing, and client communication to strengthen your value proposition, attract new business, and deepen customer relationships.
The more actively you use Pickler, the more it contributes to your commercial success.
Reactive usage
Answer sustainability questions with confidence
With Pickler’s digital product passport, you can instantly respond to any customer question about sustainability — backed by full LCA data and verified compliance insights.
Each Pickler Impact Report includes the data your customers need for their sustainability strategies, ESG reporting, and regulatory compliance: PPWR, DPP, CSRD, Green claim Directive, and more.
When a customer asks about environmental impact, simply share the Impact Report directly from Pickler, without elaboration needed. You’ll:
Deliver a professional, compliant digital product passport for every product you sell.
Strengthen relationships by providing transparent, high-quality sustainability data.
Protect and grow your business by positioning yourself as a trusted, forward-thinking partner.
Active Usage
This is where you truly get ROI from Pickler. It’s up to you where and how you begin but the key is to start using your sustainability data proactively.
No customer questions doesn’t mean there’s no opportunity to make use of Pickler. Sustainability data offers strong commercial value when you integrate it into your sales and marketing strategy.
By actively using Pickler data, you embed sustainability into your commercial narrative in pitches, tenders, campaigns, and client conversations.
We recommend starting with a few practical initiatives and gradually building toward full integration of sustainability data across your business.
The more you use Pickler actively, the more it becomes a growth driver.
Playbooks
Need Support or Want to Explore Ideas?
We’re here to help you get the most out of Pickler.
Whether you want to discuss how to use Pickler in your sales process, launch marketing campaigns around sustainability, or explore new business ideas, you can always reach out to [email protected].
We’re happy to brainstorm with you, share best practices, and help you turn your sustainability data into real commercial success.