Getting commercial success with Pickler

Pickler doesn’t just calculate your impact — it helps you grow your business with it.

In this article, we’ll guide you on how to turn Pickler into a commercial advantage. You’ll discover the different ways to leverage Pickler’s data and tools to strengthen your sales approach, marketing, and customer relationships.

It’s up to you which methods fit best for your business — but integrating Pickler into your commercial strategy will help you stand out, build trust, and grow faster through transparency and sustainability.

Pickler creates the most impact when it’s used as a commercial tool.

We distinguish between two types of Pickler usage:

The more actively you use Pickler, the more it contributes to your commercial success.

With Pickler’s digital product passport, you can instantly respond to any customer question about sustainability — backed by full LCA data and verified compliance insights.

Each Pickler Impact Report includes the data your customers need for their sustainability strategies, ESG reporting, and regulatory compliance: PPWR, DPP, CSRD, Green claim Directive, and more.

When a customer asks about environmental impact, simply share the Impact Report directly from Pickler, without elaboration needed. You’ll:

This is where you truly get ROI from Pickler. It’s up to you where and how you begin but the key is to start using your sustainability data proactively.

No customer questions doesn’t mean there’s no opportunity to make use of Pickler. Sustainability data offers strong commercial value when you integrate it into your sales and marketing strategy.

By actively using Pickler data, you embed sustainability into your commercial narrative in pitches, tenders, campaigns, and client conversations.

We recommend starting with a few practical initiatives and gradually building toward full integration of sustainability data across your business.

The more you use Pickler actively, the more it becomes a growth driver.

We recommend including Pickler data into every commercial conversation, turning environmental insights into a powerful driver for growth.

Include a sustainability section for impact reports & comparisons in your standard sales decks, highlighting the environmental performance of your products. Use Impact Reports and Comparisons to clearly show prospects and clients the environmental impact.

For every proposal, attach a digital product passport of the relevant products, a premium service that delivers transparency, credibility, and differentiation your competitors can’t match.

By embedding Pickler into your sales process, you don’t just sell packaging — you sell verified sustainability, data-driven value, and a compelling reason to choose you.

Tenders: for more and more large end-users of packaging providing Pickler like data becomes mandatory for long-term partnerships.

Turn sustainability into long-term partnership value.

Use Pickler to provide your key accounts with end-of-year impact reports that show the total environmental footprint of the packaging they’ve purchased from you. This gives them full transparency into the impact of doing business with your company.

Start with a baseline measurement, then set shared sustainability goals for the coming year. With Pickler’s insights, you can guide them toward measurable improvements, recommending smarter material choices and optimizations from within your own product range.

By offering data-driven advice and clear annual results, you position yourself as a strategic sustainability partner, not just a supplier; strengthening loyalty, creating upsell opportunities, and driving continued growth.

Again, include impact reports and comparisons in all proposals.

Pickler helps your marketing team turn sustainability into growth. By communicating transparency and measurable impact, you position your company as a credible, forward-thinking leader, one that customers want to partner with long term, as they also have sustainability goals and targets to achieve.

Use your Pickler data as storytelling fuel. Highlight your footprint calculations, reduction efforts, and improvements. Many of our customers create short videos or articles showing how they use Pickler; it’s authentic, educational, and drives engagement. (Contact us for examples and inspiration.)

Share product comparisons, annual results, or key insights from your Pickler reports. Post about your footprint and how you help customers improve theirs. It sparks dialogue, builds authority, and strengthens your brand.

Display your environmental impact directly alongside products, using our widgets. It turns transparency into a clear market differentiator and helps customers make informed, confident choices.

Combine your mission and vision with Pickler’s verified lca insights to prove your commitment to measurable, science-based sustainability in packaging.

By actively communicating your Pickler results, your marketing team drives brand credibility, customer trust, and commercial growth turning sustainability from a compliance topic into a strategic business advantage.

Turn Pickler into a new revenue stream by offering it under your own brand.

With Pickler’s white-label solution, you can provide your customers with the same powerful sustainability insights packaged as your own digital sustainability service.

Contact us for more information and discover how to integrate Pickler into your product portfolio enhancing your value proposition and growing your business through sustainability.

We’re here to help you get the most out of Pickler.

Whether you want to discuss how to use Pickler in your sales process, launch marketing campaigns around sustainability, or explore new business ideas, you can always reach out to [email protected].

We’re happy to brainstorm with you, share best practices, and help you turn your sustainability data into real commercial success.