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Playbooks for sales

Use Pickler to win deals and answer sustainability questions.

Updated this week

  • Using comparisons in sales conversations

  • Sharing yearly reports with key accounts

  • Using Pickler in tenders and RFPs

  • Building a sustainability slide for every sales deck

Sales: New business

We recommend including Pickler data into every commercial conversation, turning environmental insights into a powerful driver for growth.

Include a sustainability section for impact reports & comparisons in your standard sales decks, highlighting the environmental performance of your products. Use Impact Reports and Comparisons to clearly show prospects and clients the environmental impact.

For every proposal, attach a digital product passport of the relevant products, a premium service that delivers transparency, credibility, and differentiation your competitors can’t match.

By embedding Pickler into your sales process, you don’t just sell packaging — you sell verified sustainability, data-driven value, and a compelling reason to choose you.

Tenders: for more and more large end-users of packaging providing Pickler like data becomes mandatory for long-term partnerships.

Sales: Existing business

Turn sustainability into long-term partnership value.

Use Pickler to provide your key accounts with end-of-year impact reports that show the total environmental footprint of the packaging they’ve purchased from you. This gives them full transparency into the impact of doing business with your company.

Start with a baseline measurement, then set shared sustainability goals for the coming year. With Pickler’s insights, you can guide them toward measurable improvements, recommending smarter material choices and optimizations from within your own product range.

By offering data-driven advice and clear annual results, you position yourself as a strategic sustainability partner, not just a supplier; strengthening loyalty, creating upsell opportunities, and driving continued growth.

Again, include impact reports and comparisons in all proposals.

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