Pickler creates the impact reports you need to answer customer questions, help customers reduce impact, and comply with the CSRD. Learn how to harness Pickler's key features to win deals.
Key Sales Features in Pickler
Pickler's key sales features in a nutshell.
Portfolio overview
Your portfolio is where you add and find all your products in Pickler. By clicking on a product you access its impact report. By clicking on the three dots on the left of your product, you can immediately edit or share it.
Your products are divided into:
Inventory products: actual products you sell.
Scenario products: dummy products for comparisons and predicting footprints.
Groups: grouped products (e.g. portfolios, bestsellers) to share or use in comparisons.
--> Read everything about your portfolio overview here.
--> Learn how to add products here.
Share Eco Forecasts
Eco forecasts are shareable, understandable product impact reports for individual products. It's what you share with customers who are looking for environmental impact information (Like CO2-eq) on your product.
Read everything about eco forecasts here.
You can share (verified or scenario) eco forecasts with your (potential) clients via a link, QR code, or PDF.
Comparisons
Comparisons enable you to help customers make the most sustainable decisions within your offering. Answer customer questions like: "How can I reduce impact with your products?" or "Which product, X or Y, is less CO2-eq intensive"? or "Is your biodegradable packaging less impactful than its virgin counterpart?".
Go to comparisons in your top menu, or click on 'create comparison' in an eco forecast
Add the products or product groups you want to compare
Save your comparison view
Show your comparisons in sales calls or via a link, QR code, or pdf
Read everything about comparisons here.
Scenarios
Scenarios enable you to predict impact reduction for your customers. Answer questions like "Will switching to a recyclable plastic lower our CO2-eq impact?" or "We currently purchase this type of product from your competitor, do you have less impactful options?"
Go to comparisons in your top menu, or click on 'create comparison' in an eco forecast
Add the product you want to base your scenario on
Duplicate the product in the comparison overview or add a new scenario product (same as step 2)
Edit the product attributes you want to change (materials, processes, or transport) in your duplicate, or create a whole new scenario product - and click 'save'
Save the overview
Share your scenario in sales calls or via a link, QR code, or pdf
Note: Comparisons with a scenario product, include a banner stating it's a scenario product when you share it. This is an anti-greenwashing requirement.
Read everything about scenarios here.
How Sales Teams use Pickler
You now know the key sales features of Pickler. How do you successfully use them in your sales tasks?
1. Create new sales opportunities
The demand for CO2 data is growing. Confidently reach out to a new market of companies that have sustainability missions, strategies, and targets and strategically share Pickler's eco forecasts or a reduction scenario.
Upsell example: Reach out to existing customers with a comparison between their current top 3 products and less impact-intensive products that serves the same needs (and might be cheaper!). Easy impact reduction? Sign me up.
Cold outreach example: Reach out to a B-corp company with an eco forecast for one of your products. Do they already purchase based on science-based impact evidence? Would they like to be frontrunners and communicate the impact of their purchases transparently to their customers (using Pickler's widgets or QR codes)?
You have the answers and means to help them do so - with Pickler.
2. Make deals with a higher margin
Customers are willing to pay more for sustainable products. You have the added value they need. Show how your (potential) customers can reduce impact to align their purchases with their sustainability ambitions.
Share/use an eco forecast or comparison and compare the eco costs metrics of your packaging (total impact expressed in costs) with the sales price. Increase your chances to win deals - and increase your margin. Rock-solid sales.
3. Feel confident talking to customers
No more discomfort when you can't answer questions like:
What is the CO2 impact of your product?
Can you help us comply with the CSRD?
Is this calculation credible?
The answer to all these questions is yes.
Share self-explanatory eco forecasts and comparisons with customers - you only need to provide the context outside of the impact numbers (function, application, etc,).
4. Help customers reach reduction targets
Built cases for customers who want to reduce impact and offer advice - using the comparison and scenarios feature.
Use comparisons to showcase impact reduction:
Show the impact reduction between a new product, product group, or volume, compared to previously purchased products, product groups, or volumes in sales calls. Show them side by side and reveal the total impact reduction expressed in eco-costs and CO2-eq. Share a comparison cust
Use scenarios to sketch potential impact reduction:
Listen closely to your customer's needs. What are their wishes and doubts? Will switching to a different production location make a difference in terms of impact reduction? Or maybe a different material? Show your customer a scenario comparing their top product compared to the scenario and predict footprint reduction.
Best Practises for Sales
What are some final do's and don'ts?
Find the best practices for:
General use of Pickler in Sales here.
Pickler support for sales cases
The Pickler team is here to support you when you have questions or want to doublecheck a sales case using Pickler.
Reach out to us via the chat in Pickler!
