Recap: What are scenario products?
Scenario products are dummy products you can use in Pickler to calculate footprints for products that don’t yet exist or aren’t part of your current inventory. To read more about what scenario products are, click on the link below:
Best Practices: Sharing scenarios with clients
When it comes to sharing scenarios with clients, the following method is a way that we recommend you go about creating them:
Go to "Impact reports" and click on the "Scenario products" tab.
Find the product in question and click on it.
Click on the "Share" button in the top-right corner.
Adjust the settings to match your preferences, and select how you want to share it.
Depending on the type of shareable file you choose, you should now have access to share it with your clients.
Want to see it in action? Click the link below to get a virtual tour of how to create scenario products!
Some things to consider when sharing scenarios with clients would be:
Aim to share live comparisons: Live comparisons are more dynamic and clickable, which improves your customer experience.
Double-check use cycles and product quantities: Ensure to take into consideration the use cycle and product quantities for your products based on the customer's needs.
Show confidence: Creating scenarios to guide your customers to make sustainable decisions is a unique service! Make sure your customers understand that. They will not be able to receive this kind of credible, independent, sustainability advice from your competitors.
Focus on your customer's needs: Often, you don't have to highlight every result in the comparison. Focus on the aspects your customer is most interested in (the changes they wanted) and the impact values they find most interesting: eco costs or CO2-eq.
Explain customer use: Aim to always explain what scenarios are, and how they can be used by your customers. This will prove their unique value.
Use this text as inspiration for your pitch:"Scenario products enable us to create a proposal for the current product you purchase/your sustainability needs and wishes. And compare it to our offering/compare them to help you make a decision that fits your sustainability goals.
These scenario products are created based on the available product data you offered us on your current supplier/based on your changes from your current product(s). Hence, it's called a scenario product (as seen in the banner). Please understand that the purpose of scenarios is to guide your decision-making.
As we don't have all the data available, scenario products cannot be used in any marketing claims - unless they become a product we sell and we can gather more product data".