Pickler helps you calculate the environmental impact of your packaging and make clear, reliable environmental claims. Our software is compliant with ISO standards and anti-greenwash regulation, so you can make responsible, greenwashing-free claims.

While Pickler provides a compliant foundation, we cannot control how information is applied or presented outside our platform. For more details on our commitments, limitations, and where user responsibility begins, see our liability article: What Claims Can You Make with Pickler and Other Liability.

Follow these guidelines when using Pickler’s data to keep your communication transparent, factual, and in line with anti-greenwashing regulations.

Explain the specific sustainability benefit of your product clearly. Avoid vague terms like “eco-friendly”; instead, use precise language. Position supporting information close to your main claim so it’s easy for consumers to verify. Pickler provides detailed impact data, and with a direct link to the impact report, consumers can view the data behind your claim.

Example: Rather than saying “This product is eco-friendly,” specify “This product has a footprint of X kg CO₂, calculated using Pickler’s ISO-compliant data sources.”

Make sure claims are backed by up-to-date, verifiable data that consumers can access via direct links. It’s also essential to be accurate about the scale of the benefit—avoid exaggerating claims. Pickler’s data is updated regularly, and live links ensure consumers always see the most current impact report.

Example: Include a link to the Pickler impact report on packaging or a website so consumers can review the latest footprint data supporting your statement.

Only compare products with similar functions or properties, and clearly state what you’re comparing. Limit comparisons to your own products or previous versions to keep them consistent. Pickler’s consistent methodology makes it possible to fairly compare similar products or versions within your lineup.

Example: Instead of saying, “This product is greener than competitors,” specify, “This product has 20% lower emissions than our previous version.”

Distinguish between product-specific claims and broader company-wide efforts, and be realistic about early-stage initiatives or future goals. Pickler provides product-level data, so you can focus on specific product benefits without generalizing to the entire company.

Example: Use “This product reduces CO₂ emissions by 10% compared to our previous model” rather than implying an impact across the whole company.

Ensure that visuals, colors, and icons directly relate to the claim. Avoid green or nature imagery unless there is a verified environmental benefit. Pickler provides a standardized impact report label, making it easy to communicate your product’s eco score clearly and accurately.

Example: Use Pickler’s impact report label instead of custom visuals that might imply broader benefits.

Use terms like “organic” or “carbon-neutral” carefully, ensuring you meet specific definitions. Pickler provides precise data to support claims that require certification, helping you comply with these standards.