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Am I misleading customers with scenario data?

No, you're not. Pickler's software complies with their anti-greenwashing guidelines.

Daan van Hal avatar
Written by Daan van Hal
Updated over 10 months ago

No, you're not. Pickler's software has been checked by the Dutch Authority for Consumer Protection and complies with their anti-greenwashing guidelines. The Dutch guidelines overlap with that of the UK, Denmark's, France's and Germany's anti-greenwashing guidelines.

Scenario products and comparisons in Pickler always have a banner explaining they're based on scenario data - for full transparency to your clients. Pickler relies on their users to truthfully fill out products according to their most up-to-date, available product data - scenario products included. If you put your scenario product from draft to verified, it means:

  • You've filled it out truthfully according to all the data that was made available/was available to you (e.f. info from new client or based on website information from competitor)

  • The assumptions you made can be explained in sales conversations.

This is a core requirement of anti-greenwashing guidelines.

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