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Am I misleading customers with scenario data?
Am I misleading customers with scenario data?

No, you're not. Pickler's software complies with their anti-greenwashing guidelines.

Daan van Hal avatar
Written by Daan van Hal
Updated over a week ago

No, you're not. Pickler's software has been checked by the Dutch Authority for Consumer Protection and complies with their anti-greenwashing guidelines. The Dutch guidelines overlap with that of the UK, Denmark's, France's and Germany's anti-greenwashing guidelines.

Scenario products and comparisons in Pickler always have a banner explaining they're based on scenario data - for full transparency to your clients. Pickler relies on their users to truthfully fill out products according to their most up-to-date, available product data - scenario products included. If you put your scenario product from draft to verified, it means:

  • You've filled it out truthfully according to all the data that was made available/was available to you (e.f. info from new client or based on website information from competitor)

  • The assumptions you made can be explained in sales conversations.

This is a core requirement of anti-greenwashing guidelines.

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