Pickler's scenario products are powerful tools for internal analysis and sales discussions, but they should be avoided as the primary basis for marketing claims. Here's why:
The Core Principle
Marketing claims must be based on data you own and can prove. In Pickler, this means utilizing data from your inventory products, which represent actual, produced items. Scenario products, by their nature, rely on assumptions and estimations. This lack of real-world verification makes them unsuitable for direct marketing claims.
When Scenarios Become Valid
A scenario product can only be used in your customer’s marketing claims if:
It transitions into an inventory product (e.g., after securing a new supplier).
It's based on a competitor's product, and that competitor is a Pickler user with the product available as an inventory product.
You include a very clear disclaimer detailing all assumptions made in the scenario.
Competitor-Based Scenarios
If the scenario product is based on a product from your competitor, a client can only make a marketing claim if the competitor is a user of Pickler and has the product available as an inventory product. Or if there's a very clear disclaimer on the assumptions made in the scenario product.
Prioritize Transparency and Accuracy
To avoid accusations of greenwashing and maintain customer trust, prioritize marketing claims based on verified inventory data. While scenarios are useful tools, their hypothetical nature limits their applicability in external marketing.