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Why is it preferred not to use scenarios in marketing claims?
Why is it preferred not to use scenarios in marketing claims?

In marketing, you're only allowed to make claims based on data you own/ can prove: Pickler's inventory products.

Daan van Hal avatar
Written by Daan van Hal
Updated over a week ago

In marketing, you're only allowed to make claims based on data you own/ can prove: Pickler's inventory products.

Scenario products are based on assumptions, not real-life proof. Hence, why scenario products preferably should only be used in sales; where context can be provided to guide decision-making for customers. Scenarios can only used by your customer in claims if the scenario product becomes an inventory product (e.g. when you get a new supplier).

If the scenario product is based on a product from your competitor - a client can only make a marketing claim if the competitor is a user of Pickler and has the product available as an inventory product. Or if there's a very clear disclaimer on the assumptions made in the scenario product.

If this isn't the case, follow our advice in the question below.

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