Scenarios should preferably not be used in marketing as they're not based on clear evidence - but assumptions. That's why only inventory product comparisons should be used by customers in claims.

Option 1) Explain to your customers they can now use impact transparency as a marketing claim. They can use the impact report for your inventory product to show they are now completely transparant about the life cycle impact of their purchased products. And iwll continue this trend for other products (win-win to create a long-term partnership!) Impact transparency is very rare in packaging still. Your impact report helps them stand out from the crowd.

Option 2) If your client wants to use a scenario in a claim, you can send them this disclaimer:

A disclaimer you can use for scenario products towards your customers:

- This report includes a scenario product that can feature hypothetical or what-if data (assumptions) due to a lack of primary supplier data. According to anti-greenwashing guidelines, these assumptions should be explicitly stated in any commercial communication involving this report.

- How you decide to use this report in your commercial processes is your responsibility. We strongly advise you to follow the [clients' active countries] anti-greenwashing rules and contact a legal anti-greenwashing advisor if you're unsure about your claim's compliance with said anti-greenwashing regulation.

- Should you use this report for any commercial purposes, do not compare it to (non-Pickler) LCA reports from other suppliers. This results in unfair comparison - which goes against the Dutch, UK, Danish, German, and EU anti-greenwashing rules.

- Should you use this report for any commercial purposes, always link to the report, the date the report was published, your proof of the supplier input data for the scenario product, and the assumptions made for creating the scenario product - to ensure compliance with anti-greenwashing legislation. Transparency is key.