What claims can your clients make with Pickler reports?
Claims using inventory products are the safest (ownership of data)
Comparisons between a product switch of which both products are inventory products in Pickler.
Should inventory product be involved, read the best practises for those claims here.
Advice you can give customers:
Advice them to incorporate legal/communication experts for PR
Advice them to follow the ACM's guidelines (link in Pickler's help center) or local anti-greenwashing authorities.
Advice to always include Pickler links + be 100% transparent on assumptions, scope, and improvements.
Tips for your clients:
Claims should be CLEAR:
Correct Scoping: sub-component/process/certification vs product - Products vs company/brand efforts
Cear Unit of measurement: #units or kg measured - EXCLUDES packaging contents(!!)
Claims should be Credible & Verifiable (100% Transparency)
Ensure audiences always find the impact reports and additional information (click-through effect).
Factful, neutral terms: Simply share reports accompanied by their purpose (impact-based decision-making/strategy/to measure improvements in the future).
Focus on your commitment to independent impact transparency in campaigns.
Always provide a disclaimer: available data + scope + assumptions made for this specific decision
Claims should be up-to-date:
By always sharing live impact reports from Pickler or new PDFs according to the validity date.
Claims with comparisons should be fair:
Only compare to your own inventory products (previously purchased product).
Scenario products: switch to inventory (e.g. new supplier data) before making claims.
Scenario products: provide a solid disclaimer on quality of the data + assumptions made.
Discourage comparison with non-Pickler LCA results (not possible due to diff. methods, scope, database, etc.)
Marketing claims Don't's:
Avoid generic phrases and claims such as “eco”, “environmentally friendly”, “clean”, “green”, “good for the environment”, when sharing the widgets.
Don’t use self-made labels or unnecessary/misleading green imagery next to the widgets.
Avoid ‘recyclable’ or ‘biodegradable’ sustainability claims. (Can’t be proven)
Never state a product’s CO2 impact, without linking to the eco forecast.
Don’t make comparisons with products you don’t own/claims you can’t support with owned environmental data. (example: this is better than plastic in general!)