Companies can hide details in their shared impact reports and comparisons. This means the data of the input and the used sources are disclosed but known only by the company. The reason for this is often to protect the packaging recipe or other sensitive information that could threaten their competitive edge.

Not being transparent about the details contradicts Pickler's core principle of transparency. In future builds, Pickler will work on allowing only specific details to be hidden instead of all. It's also possible to request data directly from the company itself.