1. Six out of ten companies in the EU have reduction targets or a sustainability strategy. They are actively seeking insights and are looking for companies that can provide this with evidence.
2. We also see that they are willing to pay more because 74% of consumers are willing to do so.
3. With this data, you can make evidence based statements (such as how much CO2 you have saved) and use them for marketing without the risk of reputational damage.
4. There is a lot of legislation coming up, maybe not directly relevant to you, but it is for your customers who need to comply with, among others, CSRD and have to report on CO2.
With Pickler, we solve all the above problems. We make it easy to start with footprint calculations, and with our software, you can use the data for reporting, sales, and marketing.
However, a significant part of the challenge lies in the lack of knowledge about this. At Pickler we are happy to tell you more about it! We do offer webinars with Q&A's for companies and have a starter package that introduces you to footprint reporting.