Your eco forecasts give you a complete and understandable overview of your packaging's environmental footprint - and what causes the biggest impact.
It's crucial information for you as well as important stakeholders.
This is how you can use your eco forecasts to wow your stakeholders.
Eco forecasts in marketing:
1. Share impact widgets on your website or e-commerce
You can bring impact transparency to your customers on your website already, Especially if you're in e-commerce, using Pickler's impact widgets is a great functionality.
You can choose from three claims to put on your product pages:
Environmental Impact Score
Eco-costs
CO2-eq per piece
Copy the code to your website, or use Pickler API (contact sales) to add it in bulk and you're done! Providing your customers with the proof they need to make truly environmentally sustainable choices.
2. Use QR codes to brand your frontrunner efforts on your packaging products
You can share your eco forecast through the means of a QR code. Add your logo and print it on the packaging, bringing impact transparency to end-consumers.
Eco forecasts in sales:
1. Provide customers with insights they need via active links or PDFs
You can share your eco forecast in direct sales via a link or pdf. You can set an expiry date and choose if you want to disclose detailed information.
2. Built cases for customers by comparing your eco forecasts
You can also use your eco forecast as a foundation for a product comparison. By doing so you can compare all the information in your eco forecast to that of another product (or multiple) or product group in your Pickler portfolio. Or duplicate your product and compare it to a scenario product.
Read more about product comparisons in Pickler here.
