All Collections
Pickler Overview
About Pickler
How does Pickler help me win over customers?
How does Pickler help me win over customers?

Use Pickler to help your customers grow their business and prepare them for upcoming regulations.

Koen de Beer avatar
Written by Koen de Beer
Updated over a week ago

1. Help your clients to market their sustainability efforts

There is a fast growing demand for truly sustainable products. With Pickler you can win over your customers by providing them with evidence based answers to their questions about your contribution to climate change and impact on eco systems.

The footprints created via Pickler can be easily shared via social media, email marketing, or on websites to educate your clients customers about sustainability. It helps them to share transparent stories of their sustainable practices, and it explains how their products are made.

We also offer iFrames for eCommerce and an API connecting to help your customer make up-to-date green claims at scale.

2. Prepare for EU regulations on green washing

In 2025, according to the latest European Commission proposal there will be a new law in place to fight green washing across Europe. It forbids companies to make sustainable claims when there is no scientific, transparent and up-to-date evidence that supports their claim. Pickler helps companies to be in line with the new EU law, and prevents the risks of green washing your or your clients products. Learn more here.

3. Help your clients to achieve their sustainability goals

Partner with other businesses that share your commitment to sustainability. This can help you reach new audiences and reinforce their brand values. Use Pickler to give your customers insights in their current emissions and how they can be reduced when switching to your more sustainable packaging.

There are rapid growing lists of businesses that are publicly committed to take climate action. For example:

4. Help your clients to increase their margin

Switching to more sustainable products, will lead to employees being more motivated to perform better. According to McKinsey & Company it also reduces costs and increase operating profits by up to 60%.

Over the years there is an increase for products with a large footprint. From increased energy prices to increased taxes on products with a low end-of-life value. With the footprint calculations of Pickler you can explain the benefits of choosing a sustainable product over a traditional one and where in the value chain potential future cost can occur.

For example, if your production plants use a lot of sustainable energy, your products are less exposed to fluctuations of the energy prices.

Did this answer your question?