The goal of Pickler is to enable companies to see major differences in environmental impact between products in total, as well as for every step of the life cycle. Since in many cases averages are used to calculate the footprint, it is always recommended to ask an expert to look into a specific case since the results may vary from the average.

This basically means that a buyer can now see why packaging A has less impact than B and where that difference comes from (location, transport, energy used, materials used and end-of-life scenario).

This enables buyers to make better informed decisions about their packaging in favor of sustainability, within the limits of the required functional performance.