What is Pickler?

Pickler is powerful footprint calculation software for the packaging industry. It's designed to easily calculate the environmental footprint of packaging (at scale) and make science-based environmental claims in your sales, marketing, and reporting.

Pickler is the first packaging footprint software specifically built to be understandable for non-experts and used for communication in line with anti-greenwashing legislation.

The packaging industry is undergoing significant changes. The demand for evidence-based impact data is no longer just a future consideration—it’s essential now. At Pickler, we found that only 2% of the 46 packaging companies surveyed could substantiate their sustainability claims with verifiable data. This highlights a critical issue: companies that can’t provide proof of their environmental impact will risk falling behind in an increasingly competitive market.

Global regulations are becoming stricter. According to McKinsey, more than 30 countries have adopted regulations such as the CSRD and Green Claims Directive. These laws mandate that businesses provide transparent, measurable data about their packaging’s environmental footprint. Companies that fail to meet these requirements risk non-compliance, penalties, and losing important partnerships with retailers who expect full transparency.

Retailers across the UK and Europe now demand higher sustainability standards from their suppliers. As highlighted by McKinsey, 75% of companies have made sustainability commitments. To meet these expectations, suppliers must demonstrate measurable impacts such as CO2 emissions reductions, resource efficiency, and more. Failing to adapt could mean losing valuable contracts.

It’s not just regulations and retailers driving this shift—consumers are demanding more transparency as well. According to McKinsey, 50% of consumers are willing to pay more for sustainable packaging. Consumers are increasingly eco-conscious, and brands that provide clear, data-backed sustainability claims are better positioned to attract this growing demographic.

As the packaging landscape changes, impact data becomes more than a regulatory requirement—it’s a competitive advantage. At Pickler, we help businesses collect and present this data clearly and transparently, ensuring that companies not only comply with new laws but also differentiate themselves in the marketplace.

How evidence based green claims help your business grow and prepare you for the future.

There is a fast growing demand for truly sustainable products. With Pickler you can win over your customers by providing them with evidence based answers to their questions about your contribution to climate change and impact on eco systems.

The footprints created via Pickler can be easily shared via social media, email marketing, or on websites to educate your customers about sustainability. It helps your company to share transparent stories of their sustainable practices, and it explains how your products are made.

As demand for sustainable packaging grows, packaging buyers need solutions that help them reduce environmental impact and serve their own customers better.

Pickler allows you to provide data-backed sustainability claims that align with market demands. According to McKinsey, 50% of consumers are willing to pay more for sustainable packaging, making transparency a powerful sales tool (McKinsey).

With Pickler, you can provide clients environmental impact data that helps meet their sustainability targets, building trust and closing more deals in a market increasingly focused on sustainability.

Sustainability can boost profits. Pickler helps you optimize the balance between cost and sustainability by guiding your clients toward packaging solutions that cut emissions while reducing long-term costs.

As the cost of unsustainable materials rises, sustainable choices become more cost-effective. McKinsey notes that sustainable practices can lead to significant cost savings over time (McKinsey).

Having evidence-based claims gives your business a critical edge. Pickler helps you stand out by offering transparent, verified sustainability data.

This positions your business and your clients as responsible, environmentally conscious companies, which is increasingly important in today’s market. Verified claims are more likely to win over eco-conscious brands and consumers (McKinsey).

Many companies are setting ambitious climate goals through initiatives like Science-Based Targets and Pledge to Net Zero. Pickler gives your clients the tools to measure and reduce emissions, helping them meet these targets while enhancing their reputation (Science-Based Targets, Pledge to Net Zero).

With stricter regulations, such as the EU’s Green Claims Directive, companies must now back up sustainability claims with scientific proof.

Pickler ensures your packaging solutions meet these requirements, protecting your business from greenwashing risks while keeping you compliant and competitive (Deloitte).

We believe that the only way of understanding packaging footprints, is by looking at the entire lifecycle of a product.

Many current solutions, such as eco labels, only tell a part of the footprint. Claims about recyclability or compostability are about end of life, where FSC is only about the raw material stage.

These claims are therefore incomplete and tell a biased story.

LCA’s (life cycle analysis) are a great solution. Downside is that they are very expensive, hard to keep up to date and too complex to be used by non-experts.

With Pickler, we introduce a LCA-based way to generate footprint calculations at scale. We automated the work that is usually done by consultants and built a user-friendly interface. Data is updated automatically, so footprint calculations are never outdated.

We don’t stop there, but build tools (such as scenario products, comparisons and eco-forecasts) to translate this data to evidence that can be understood by customers.

Learn why we focus on the packaging industry.

By concentrating on the packaging industry, we can streamline the process of carbon footprint analysis. We're able to focus on the supply chains, products, and materials that are relevant to your business. This means you don't have to sift through irrelevant data or complicated calculations that don't apply to your industry.

On top of that, there is also a lot to gain in the packaging industry. Its contribution to world wide CO2 is estimated between 3% (Gloabl Packaging Project) and 5% (WWF). Informed decision making can make a big impact in reducing impact.

Pickler is designed to make carbon footprint analysis easy. By focusing on the questions that matter most to your business, we provide answers that are tailored to your needs. Our predictive algorithms generate accurate results based on the data you provide. We make sure our software is user-friendly and easy to use, guiding you through the process and providing clear, concise information.

We understand that you need accurate, meaningful answers to make informed decisions about reducing your carbon footprint. That's why our software is built to provide you with the information you need. We use predictive algorithms to generate accurate results, and our focus on the packaging industry means our answers are tailored to your specific needs.