Pickler's comparisons feature is a great tool to enable sustainable decision-making for your customers or other audiences.
It shows the comparisons between footprints of different products or product scenarios (e.g. when you switch a material/process/etc. for an alternative).
Now what do you do with these results?
Answer your customer's questions and needs with ease. Support them with the info they need to make the most sustainable decisions.
1. Compare the footprints of the packaging that suits your customers' needs the most. Share it with them in a sales call or via a pdf.
E.g. compare the footprint of two of your sustainable packaging types with different materials. Built your case, let your customers choose what they find most important.
2. Compare your product to a 'less sustainable' alternative.
E.g. by switching a material, process, or transport distance. Helping you show your customers why you're the best option.
3. Compare the footprint of different materials, processes, or end-of-life, and tailor your sales cases to your customer's unique needs. Adding extra value to your services.
Attract like-minded audiences. Make comparisons claims built on credible evidence.
1. Make credible marketing claims on sustainable improvements/footprint of different products you offer. Through ads or other communication channels.
E.g. your new packaging's carbon footprint compared to your previous one. Make a nice ad, and share your comparisons' link with your audiences.
2. Make credible marketing claims on product comparisons with alternatives (scenarios), through ads or other communication channels.
E.g. if you use 50% of recycled materials in your products, duplicate it in Pickler and switch the alternative to 100% virgin materials. Share this comparison's link with your audiences.
Sustainability is internal branding too. Show internal stakeholders how you use footprint results to reach your sustainability targets/create a more sustainable culture.
1. Foster internal awareness of the impact of your purchases.
E.g. create workshops to spread knowledge on the footprint of your products. Make them proud of your efforts - or boost sustainable action and thinking in your culture.
2. Foster internal decision-making on more sustainable materials or purchases.
E.g. Make footprint comparisons of different materials, processes, or production locations - in line with your company targets. Share these with key stakeholders to guide internal sustainable improvements in your purchases and processes.