Pickler helps make clear what sustainability benefit a product offers by providing an "eco forecast". This eco forecast is a tool that uses a monetary unit called "eco-costs" to quantify the environmental impact of a product throughout its entire life cycle. By providing this information in a transparent and visual way, with infographics and charts, the eco forecast allows consumers to easily see the environmental impact of the product and identify areas where improvements can be made.
In addition to the eco-costs, the tool also provides information on the CO2-equivalent emissions for each life cycle stage of the product. The information is presented in a clear and concise manner, with a stoplight classification system for the eco score, which has been proven to be easy to understand and familiar for consumers, similar to the Nutri-score and Energy score. The comparisons function also allows for quick comparisons between products to make more sustainable choices.
Overall, by providing comprehensive and accessible information on the environmental impact of a product, Pickler helps make clear what sustainability benefit a packaging product offers and allows us to incorporate sustainability in decision-making.