Pickler was founded by Koen de Beer and Daan van Hal, both serial entrepreneurs.

In September 2022, Pickler got funded by APX.vc from Berlin; Europe’s leading earliest-stage venture capitalist.

In March 2023, Pickler closed a second 500k round with angel investors. This allows to continue development and grow the team.

Sustainability Impact Metrics is a partner of Pickler in the LCA methodology.