Pickler was founded in 2021 by Koen de Beer and Daan van Hal. Both serial entrepreneurs with an extensive background in innovation and venture building.

Working with many packaging companies for their previous jobs, their interest in packaging was soon triggered. As a result, they decided they wanted to purchase a company that manufactured sustainable packaging in 2020.
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However, they soon realized a big lack of sustainable evidence for the sustainability claims and often followed high sales prices - made within the industry. That's when it dawned: how can we meet our worldwide carbon reduction targets if companies aren't transparent about the impact of their offering?
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Instead of buying the company - Daan and Koen decided to dive into this lack of impact transparency in packaging. How can we make data-driven sustainable decision-making in business as easy as possible?
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‍The idea for Pickler was born.

To ensure independency and credibility towards our customers, we teamed up with- and are proud sponsors of the foundation Sustainability Impact Metrics (a spin-off of the Technical University Delft).
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Together, we developed an instant, scalable and transparent Life Cycle Assessment (LCA) - based method for packaging. Called 'Fast-track LCA'. Additionally, we use their independent impact data base Idemat, which is maintained and constantly updated with new peer reviewed EPD and LCA data - by the foundation.
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The purpose of the foundation is to scientifically stimulate Sustainable Production and Consumption by creating, maintaining, expanding calculation systems to publicly promoting quantitative product impact.

Why and how Pickler wants to help the packaging industry reduce 100 millions tons of CO2-eq in 2025.

Pickler's mission is to reduce the impact of packaging by 50% in 2035.

We do so, by enabling the packaging industry to make informed decisions in favor of sustainability.

The packaging industry is responsible for a significant amount of carbon dioxide (CO2) emissions. These emissions are produced throughout the value chain, from the production of raw materials to the disposal of packaging waste.

The problem: currently, 99% of the packaging industry sells and makes environmental decisions based on gut feelings instead of credible emission data. Even though ESG reporting legislation and anti-greenwashing demands (B2B and B2C) increase every month.

As a result, companies cannot offer customers the information they need to effectively report and reduce their emissions (as required by the CSRD and other ESG frameworks).

By measuring the environmental impact of their packaging, businesses in the packaging industry can:

Without this information, it is impossible to know where to focus efforts to reduce emissions. Making informed decisions based on accurate data is essential to reducing emissions and making meaningful progress towards a more sustainable future.

The packaging industry contribution to world wide CO2 is estimated between 3% (Gloabl Packaging Project) and 5% (WWF). Informed decision making can make a big impact in reducing impact.

This includes emissions from the production, transportation, and waste of packaging products. With the continued growth of e-commerce and the increased demand for online shopping, these emissions are only expected to increase. Businesses in the packaging industry must take action now - to reduce their carbon footprint and make a positive impact on the environment.

Reducing emissions in the packaging industry is essential to combatting climate change and other impacts on ecosystems and land use. Accurate environmental data is key to achieving this goal.

Without knowing where emissions are coming from, it is impossible to take effective action to reduce them. By measuring their impact using software like Pickler, businesses in the packaging industry can make informed decisions about how to reduce their emissions and contribute to a more sustainable future. Completely in line with Anti-greenwashing Legislation.