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How to add primary end of life data

Why we locking the end of life stage for inventory products protects you from greenwashing.

Daan van Hal avatar
Written by Daan van Hal
Updated this week

In Pickler, you can add primary data about what happens to your product after it has been used. This includes the percentage incineration, composting, recycling, and landfill of yur product. Adding accurate end-of-life data ensures your footprint calculations reflect real disposal practices rather than assumptions.

Important: Only add verified data to prevent greenwashing

Only enable the End-of-life scenario if you have verified data on how your products are actually collected, recycled, or disposed of. If in doubt, leave it disabled and rely on IDEMAT data, which is always up-to-date and evidence-based.

Unverified claims can be seen as greenwashing and may lead to regulatory non-compliance. Use this feature only when you can back it up with real, documented figures.

Data You Can Use (Verified Data)

Use real-world, verifiable data that reflects what actually happens to your product after use.

  • Actual collection data from municipalities or waste management partners
    Example: 45% of your product is collected through a verified recycling program.

  • Facility or processor reports showing how much material was incinerated, composted, recycled, or landfilled
    Example: A waste processor confirms 20% of your product ends up in landfill.

  • Audited or third-party verified data specific to your product or packaging
    Example: Independent verification from a certification body confirming real disposal or recycling rates.

Data You Should Not Use (Unverified)

  • Marketing or theoretical claims such as “100% recyclable” or “fully compostable” when they only describe what could happen rather than what actually happens.
    Examples:

    • The product is theoretically recyclable, but only 10% is collected in reality.

    • A “fully compostable” packaging only breaks down in industrial facilities, but no such facilities are available in the regions where the product is sold.

  • Outdated data — for instance, relying on recycling rates from 2015 when local infrastructure has since changed significantly.

  • Supplier promises without evidence — e.g., “Our packaging avoids landfill” without independent audits, reports, or official records proving it.

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