The packaging industry is undergoing significant changes. The demand for evidence-based impact data is no longer just a future consideration—it’s essential now. At Pickler, we found that only 2% of the 46 packaging companies surveyed could substantiate their sustainability claims with verifiable data. This highlights a critical issue: companies that can’t provide proof of their environmental impact will risk falling behind in an increasingly competitive market.

Global regulations are becoming stricter. According to McKinsey, more than 30 countries have adopted regulations such as the CSRD and Green Claims Directive. These laws mandate that businesses provide transparent, measurable data about their packaging’s environmental footprint. Companies that fail to meet these requirements risk non-compliance, penalties, and losing important partnerships with retailers who expect full transparency.

Retailers across the UK and Europe now demand higher sustainability standards from their suppliers. As highlighted by McKinsey, 75% of companies have made sustainability commitments. To meet these expectations, suppliers must demonstrate measurable impacts such as CO2 emissions reductions, resource efficiency, and more. Failing to adapt could mean losing valuable contracts.

It’s not just regulations and retailers driving this shift—consumers are demanding more transparency as well. According to McKinsey, 50% of consumers are willing to pay more for sustainable packaging. Consumers are increasingly eco-conscious, and brands that provide clear, data-backed sustainability claims are better positioned to attract this growing demographic.

As the packaging landscape changes, impact data becomes more than a regulatory requirement—it’s a competitive advantage. At Pickler, we help businesses collect and present this data clearly and transparently, ensuring that companies not only comply with new laws but also differentiate themselves in the marketplace.